My Annual Review 2024: Lessons, Wins & Challenges


Hi Reader,

Happy (belated) New Year! šŸŽ‰ Or is it too late to say that now? šŸ˜†

I know it’s been a minute (okay… half a year) since I last sent this newsletter. But as I’ve been reflecting on 2024 and looking ahead to 2025, I knew I wanted to share this one with you.

I just published my Annual Review, where I recap the biggest lessons, wins, and challenges from the past year—and what I’m excited about in 2025.

I’m still figuring out what this newsletter will look like in the new year, but I just wanted to pop in and let you know I’m still thinking of you.

And if you’ve written your own Annual Review, I’d love to read it! Just hit reply and share it with me.


Annual Review 2024: Lessons, Wins & Challenges

I’m completing this annual review on a snowy weekend in February here in Toronto, Canada. Getting this public version of my review published has been sitting on my to-do list for weeks—something I kept meaning to get to but hadn’t quite finished.

I actually started reflecting on 2024 back in December and continued the process into January. By then, my Notion doc had become a messy but complete record—full of my answers to reflection questions, major highlights from the year, and a preview of what’s ahead in 2025. Technically, that should have been enough.

But this year, I had an extra push to go beyond my private notes. As part of co-hosting the Annual Review 2025 Workshop with Tiago, we encouraged participants to create an artifact—something they could share with the world.

At first, I’ll admit—I dreaded the idea of turning my messy reflections into a polished, public piece. But then I remembered one of my key lessons from this year (which you’ll read about soon): How can I make this the most enjoyable?

And the answer became ChatGPT.

Instead of struggling through endless drafts, I spoke each section aloud using ChatGPT’s voice-to-text feature—letting the tool transcribe and refine my thoughts as I went. This made the entire process faster, smoother, and, most importantly, way more fun.

So, without further ado, let’s dive into my 2024.


Question of the Week

What do you want to leave behind in 2024 and not carry forward into 2025? What do you want to shed and let go of?

This was one of my favorite reflection questions from this annual review.


Quote of the Week

"A goal is not always meant to be reached, it often serves simply as something to aim at."
​
– Bruce Lee

Thanks for reading!

How I can help you

  • ​Check out Course Creator Lab: You'll find a ton of free resources to launch, run, and scale your online course.
  • ​Book a 1:1 session with me: If you have a specific challenge or just want to pick my brain, just reply to this email for scheduling and pricing (very limited spots).

Julia Saxena

I'm the General Manager at Forte Labs, dedicated to helping people build a Second Brain and supporting you in building your sustainable online business.

230 Queens Quay W, Toronto, Ontario M5J2Y7
​Unsubscribe Ā· Preferences​

Course Creator Lab

I help course creators build their ideal, sustainable education business that consistently attracts the right people and serves them with transformational learning experience.

Read more from Course Creator Lab

Picture perfect view of the city from Toronto Island Hi Reader, Summer is finally in full swing in Canada and I'm spending as much time outside as I can. Besides enjoying dips in Lake Ontario, here's what I've been up to... ā›°ļø Ramping up the marketing for our Second Brain Summit on Oct. 3-4 in LA. It feels like we've been talking about it forever, but a quick survey showed that the majority of our audience hadn't even heard about it. 🧠 Planning the next round of improvements to our Second...

Shelly Beach, Sydney, Australia Hi Reader, Happy (almost) Canada Day šŸ‡ØšŸ‡¦. I'm excited to see some fireworks over Toronto tomorrow. Here are three updates before we dive into the newsletter: šŸ¤– I've been looking into Plai which promises to run better ads with AI on FB, LI, IG, etc. Have you tried it out? I'd love to hear about your experience. šŸ“Š ConvertKit finally upped its analytics game by offering an in-built dashboard powered by Segmetrics (for anyone on the Creator Pro plan). Very...

A castle out of a fairy tale in Potsdam, Germany Hi Reader, Here are three updates from me before we dive into the newsletter: šŸ™‹ā™€ļø Did a fun AMA on Reddit about what I learned writing the Forte Labs newsletter for the past 2.5 years. ā¤ļø I'm 2 weeks into the Art of Accomplishment Master Class. Never experienced such a supportive and safe online course environment before. šŸ‡ŖšŸ‡ŗ Just returned from a wonderful trip home to Germany and the Netherlands. Anyone else following the Euro Cup? Now, here's...